Home Staging for the Best Price

LET'S TAKE THE OVERWHELM OUT OF YOUR MOVE

Services to Fit Every Need

I specialize in using what you already have to transform your home into what a buyer is looking for. I can partner with real estate agents or work directly with a home seller and I focus on homes that are currently occupied by the home seller. I offer professional home staging services in the Denver, Castle Rock, Littleton, Highlands Ranch, Lone Tree, Parker, Aurora and surrounding areas.

Occupied Staging Services:

Consultation & Staging Report $250

In this intensive and fun two-hour consultation, we will be using a detailed Staging Report/Checklist to write down everything that needs to be done to get the home the best price possible! This can also be done as a fully virtual consultation over Zoom or Facetime!

We start with a phone interview, so I can research your buyer demographic and prepare for our Consultation time
Using a photo-filled, detailed staging checklist we walk through the home and discuss optimal, BIG return-on-investment, staging strategies that are designed to have big, emotional impact on your buyers
The detailed report also includes my essential "Open House Checklist" and "Closet Organization Checklist"

Prelisting Photo Prep $100

Do you just need a little help getting ready for the professional photographer before the property is listed? For this service, I come back in after the initial consultation and work on the main areas of the home based upon the Staging Report recommendations.

We will make sure recommendations from the staging report have been completed.
I will bring in gorgeous staging accessories for the photo shoot in order to give you a visual shopping list and get higher impact photos. Accessories only stay for the photo shoot.
We will work for up to 1 hour in the home, arranging buyer emotional connection points and decorative vignettes.

Brooke-Craig-Castle-Rock-Occupied-Home-Staging-Entry-After

Accessory Rental - Price Varies

If you love the staging accessories I bring in for the Prelisting Prep, the Power Staging or Ultimate Staging Day services, you have the option to rent them on a month-to-month basis.

Rental prices depend on type of accessory.
Soft goods such as throw pillows and linens cannot be rented and would be for photo shoots or shopping list inspiration only.
I may be able to help you rent items such as furniture and additional accessories and art from outside sources also.

Book Your Free Discovery Call Now!

Power Staging & Mini-Makeover $450

This staging service is all about rolling up our sleeves and physically staging the main areas of the home based upon the Staging Report recommendations after the initial staging consultation has happened.

We will make HUGE transformations using what you have to make the most of each space!
I will bring in gorgeous staging accessories in order to give you a visual shopping list and, if your real estate photographer is scheduled for the end of our session, get higher impact photos.
We will work for up to 4 hours in the home, moving furniture and decor as needed.

Home must be prepped and cleaned prior to stager arriving.
(Up to four hours in the home with any additional hours reverting to a $100 hourly rate)

Ultimate Staging & One-Day Make Over $750

Do you have a larger home (over 2000 square feet) that could use more than a few hours of work? No problem! After the initial consultation, I can come back in and help with the suggested changes in your Staging Report.

We will make HUGE transformations using what you have to make the most of each space!
I will bring in gorgeous staging accessories in order to give you a visual shopping list and, if your real estate photographer is scheduled for the end of our session, get higher impact photos.
We will work for up to 7 hours in the home, moving furniture and decor as needed.

Home must be prepped and cleaned prior to stager arriving.
(Up to seven hours in the home with any additional hours reverting to a $100 hourly rate)

Vacant Staging Services:

Vacant Home Staging Solutions

Brooke Craig Interiors does not currently offer full-service vacant staging services for large homes (over 2500 sq ft). If you are needing a completely or mostly (need all of the furniture for main living and primary bedroom, etc) large vacant home staged, I can recommend other local stagers from the Denver Metro Real Estate Staging Association.

I do offer vacant staging additions for smaller homes or for single rooms within an occupied home as part of the one of the Occupied Services listed above. Sometimes it's not necessary to stage every room or ask the home seller to remove all of their items and bring in a vacant stager so I'd love to chat with you about your needs.

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Staging

How to stage and sell for the most $$

Three Phases to Home Staging

Contact Me Today!

01.

Maximizing what you have, so that it appeals to buyers

You will be amazed at the dramatic transformations I will be able to accomplish in a single Staging Day using what you already have! Successful home staging must make financial sense and I am experienced and trained in making the most of your current belongings in order to turn buyer traffic into offers. We will start with a Consultation in order to assess your space.

02.

Recommended purchases or rentals as “investments” in selling your home

Working within your budget, I will only recommend purchases that will MORE than pay for themselves in the speed and dollar amount of sale. During the Staging Day, I will bring in accessories in order to get fantastic photos for your Realtor’s marketing efforts and to attract Internet traffic. Over 95% of home buyers are online searching for homes BEFORE they visit a home, so we want to make an excellent first impression and compel them to come to your home.

03.

Simple yet dramatic cosmetic updates and changes for ROI

Depending on your budget and timing, we may suggest paint, electrical and other cosmetic improvements that will result in a high return on investment. I will tell you which rooms and improvements are “worth it.”

Staging FAQ's

Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.

If you could get 10% more on the sale of your home, how much would that be?

What is home staging?

Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

How much does home staging cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!

Why can't I stage my own home?

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.

Why do I need to stage?

Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).

Can't home buyers use their imagination and look past my decor or empty rooms?

Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

HSR Certified Stagers average 10% more for their clients

Staged Homes Sell Faster

According to a study of over 13,000 homes by the Real Estate Staging Association (RESA), professionally staged homes sell much faster averaging only 23 days on market!

Staged Homes Provide Return on Investment

With an average investment of 1%, approximately 75% of home sellers saw a 5-15% over asking price return on investment!

Staged Homes Sell for More Money

In that same RESA Study of 13,000 homes a majority 85% sold for 5-23% over list price!

Top Ten Reasons to Stage

8-Steps In Each Room So Buyers Fall In Love

I believe that successful staging is the art of using marketing and design techniques to create an environment that buyers can “aspire” to. “If I buy this house, I can live like this.” I use the art of “positioning” to create several “emotional connection points” throughout the home so that when a buyer steps into the house they “feel home.” This is it. This is the one.

What does “feeling home” look like? For me, it’s a combination of eight things I analyze in each room in order to create a lasting impression for the homebuyer:

First Impressions

We will walk through your home room by room, taking note of our first impressions, what grabs us, what glares at us, and what gives us a feeling of home.

Eliminating Clutter

The packing starts now, as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel.

Emphasizing the Positive Elements of the Space

Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.

Lighten Up

Focusing on lighting and color, we will make each room into a bright, warm and inviting space buyers can respond to.

Home Buyer’s Appeal

In order for a buyer to “feel home,” they need to not be reminded of this being your home. We’ll depersonalize the space while retaining the warmth and fun of photos.

Obligations - Cleaning and Repairs

The dirty work speaks for itself but is often overlooked because you’ve lived here for so long. Let’s get rid of the buyer’s mental repair list by doing it ourselves.

Modernizing

This involves updating your style and building simple accessories out of what you already have to create clean lines and form. In some cases, I’ll recommend purchases as valuable investments in the staging process.

Emotional Connection Points - Creating the “Wow Factor”

This is the fun part and is a huge focus of our positioning strategy. I’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home.” The “emotional connection points” are where marketing strategy really comes in to play.

Book Your Free Discovery Call Now!

I'm excited to chat with you about your project!

Professional Affiliations

American Society of Home Stagers and Redesigners

Home Staging Certification Training

Professional Trade Association Leadership